Content Marketing
The world of marketing for B2B companies in the software, IT, Internet and services sectors is changing. Selling is becoming a customer-driven buying process. This brings a new urgency to the challenge of integrating marketing functions and better aligning marketing and sales. A pivotal part of the solution is Content Marketing. We can show you how to get started.
Learn More
Public Relations
Public relations is the social science of opinion influence. Effective PR engages you with traditional and trade media that can provide positive awareness, customer testimonials and market traction. Whether you’re a start-up or an established, growing B2B company, PR adds real value to your social efforts and the overall marketing mix.
Learn More
Social Media
Social media offers new ways to enable and enhance B2B communications. Done well it helps increase awareness, foster conversation, engage your audiences and influencers, establish your brand and build a strong competitive position for your organization. Ultimately this impact increases sales by helping your customers to find you and buy.
Learn More
Tying It All Together
Today all marketing is based on sharing information. Nothing gets bought or sold anywhere in the world without it. Actually this has always been fundamental to markets. What’s new is the speed, power and precision that the Internet and digital marketing provide. Marketing communications now can truly be “new and improved.” But how? Let’s talk.
Learn MoreFrom The Hungry Eye Content Marketing blog:
Using Content to Re-integrate Marketing
For the past two decades marketers have spent enormous time and effort perfecting specialty practices. Where once we had simple [...]
The 6 “Must-Read” Books for Content Marketers
Go On! Get Your Story Told. Here are the six books that in our view are “must reads” for content [...]
Wait Wait: Don’t Get Rid of Your Messages!
It’s become common for writers, bloggers, social media experts and digital consultants to advise B2B marketers to ditch their messages. [...]
The Key Content Questions
Given that sharing information is such a critical component of most functions in marketing, it’s not hard to see why [...]
