About
We Get Your Story Told.
Parker Communications is a content marketing, public relations and social media marketing agency of highly-experienced and dedicated senior professionals. We help companies achieve their marketing goals by delivering effective, high quality communications. Our specialty is B2B companies in the technology sector. Our team helps clients to leverage all forms of media, with an emphasis on Content Marketing, Public Relations (which includes traditional trade media and mainstream press) and Social Media channels. In the past decade we have developed significant experience and expertise in the fields of Web content, collaboration, publishing, enterprise 2.0 applications, virtualization and online communities.
Getting your story told by others requires a multidisciplinary approach. Not only optimal positioning and thoughtful, precise articulation, but taking advantage of the myriad new media opportunities that are available. Getting the word out now means many things: news media, influencers, social sharing, search, inbound tactics and much more. By keeping up with new tools, technologies and tactics–sometimes as early adopters–we help our clients increase market awareness, enhance reputation, build brand, drive lead generation and accelerate sales.
Parker Communications, together with its predecessor agen
cy, The Launch Company, has produced more than 500 successful company and product launches for more than 170 companies. Reputation and trust the agency helped to create drove shareholder value and the acquisition of 30 of these clients by leading companies including IBM, Microsoft, Oracle, Cisco, 3Com, GTE, Perkin-Elmer, Ericsson and Symantec, Avid and Neustar. The total value of the acquisitions of our clients by others exceeds $5 billion.
Founder & CEO Steven H. Parker
Agency founder and CEO Steven H. Parker applies his diverse, award-winning talents as a former journalist, start-up marketing director, senior consultant and agency principal to the challenge of creating successful platforms for emerging companies and market leaders alike. Nationally known for his expertise in strategic communications consulting, Parker is an expert at helping companies to articulate their stories in new, compelling and imaginative ways that provide relevant context to customers and prospects. He has been actively engaged in social media for the past seven years, including especially Twitter and LinkedIn. He blogs on content marketing here at The Hungry Eye and on the fundamental dynamics of marketing at Marketing Dissector. Active online since 1983, he’s a pioneer in utilizing online techniques for media relations and direct marketing and has been involved in launching successful Internet start-ups since 1994. He was the second marketing hire at Phoenix Technologies, the company that launched the IBM PC-compatible industry and Wintel standard with its BIOS software and also at Object Design, makers of a high-performance object-oriented database system acquired by Progress Software. Object Design was ranked #1 on the Inc. 500 list as the fastest growing privately-held company in America.
A veteran of scores of high-profile software and Internet marketing campaigns, Parker counts among his clients everyone from two-person start-ups to BBN, the company that built the Internet, to IBM, AT&T, Lotus, Xerox and the Open Software Foundation. Among the many tech industry firsts he has introduced are the first commercial Java application, the first HTML editor (which became Microsoft FrontPage), the first streaming, interactive Web animation system, the first IT asset management system, the first online classified ad network, the first XML-enabled Web development tool, the first JavaScript editor and the first Gigabit router. -- More --
