The “PCPR” Approach  

Our Parker Communications Positioning Review (“PCPR”) Approach takes clients through the necessary process that leads to strategic positioning and differentiated messaging. Once completed, Parker Communications clients then receive the added value of our balanced approach to strategy and tactics. Your positioning and messaging are effectively delivered by the same experts who create it.

Our PCPR Process consists of the three fundamentals of Discovery, Development and Delivery. Each has several key components:

Discovery…

  • thorough grounding in your product or service and your business goals;
  • relevant market research and competitive analysis; and,
  • identification of industry trends and market category opportunities both pro and con.
Development…
  • application of our expert team’s knowledge and experience to develop your strategic positioning;
  • consulting and analysis to assist you in achieving well articulated messaging; and,
  • well-researched recommendations for your market category.
Delivery…
  • expert tech PR writing services to create the written materials that constitute your intellectual capital;
  • expert media and analyst relations services to create the influencer relationships that become the basis of your PR program; and,
  • on-going consulting and PR services to enhance, defend, sustain and advance the public relations presence your campaign establishes.

These elements form our PCPR Approach, which is the foundation of our added value to clients.

View the Flow Chart. PCPR and Your Market Category.