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Our Approach
We take our clients through a research and analytical process that gets us up to speed on your business and gives us a deep understanding of your marketing and competitive challenges.
The end product of our process is a strategic brief we develop for you that documents the strategic positioning and differentiated messaging we create and guides all of your marketing strategy and tactics.
Our process consists of the three fundamental phases: Discovery, Development and Delivery,
... each with several key components:
Discovery…
- thorough grounding in your company, product or service and your business goals;
- relevant market research and industry trends analysis;
- competitive evaluation and assessment; and,
- initial reputation and awareness benchmarking and identification of category opportunities, both pro and con.
- application of our expertise and experience to develop (or refine) your strategic positioning;
- research, writing and consulting to assist you in creating a well-articulated set of key messages (or assist you in verifying and optimizing existing messaging);
- well-informed recommendations for leveraging your market category or niches; and,
- tech writing and creative services to develop the high quality, persuasive content and intellectual capital required for building compelling content marketing and inbound marketing campaigns
- targeted social media outreach and relationship building services to foster conversation, further engage your audiences and participate in essential online communities;
- expert media and analyst relations services to create the influencer relationships that become the basis of your traditional PR programs;
- custom-designed partner co-marketing projects and programs enabling you to leverage your partnerships to increase market penetration, extend your reach and make budget dollars go farther; and,
- on-going inbound and outbound marketing programs and consulting services to increase awareness, enhance your brand and build a strong market presence for your organization, ultimately increasing and accelerating sales by helping your customers to find you and buy