Resources
Community & Expertise for B2B Marketers
Whether you’re an in-house corporate marketer, an agency or a solo freelancer, here are some smart resources that no B2B marketer should be without. You’ll find your both expertise and community. [Note: these listings are not advertising. We're just sharing resources that have been beneficial to us. We recommend that you check them out. Then you can decide if what they have to offer is useful to you.]
Marketing Profs
The little company that’s the Big Cahuna of all things marketing resource-wise. A focus on trusted, actionable know-how for marketers of all stripes and sizes. Like 400,000 of them. Web site, newsletters, blogs, conferences, seminars, virtual events, forums, contributed articles, jobs, etc. Free and paid subscriptions. Home of Ann Handley (a.k.a. @MarketingProfs) and many others.
Marketing Sherpa
An online community of marketers that publishes leading reports on the latest tactics and strategies. They research what works in marketing via exclusive case studies, surveys and results data analysis. Strong focus on best practices and training. Subscription based, with limited time free access.
BrainTraffic
The Mother Ship of All Content Strategy. Home base of great content talents like @Halvorson, @kissane and many others. The people who run the Confab conference and that’s just, ah, frosting on the cake.
Content Marketing Institute & Junta42
The Mother Ship of All Content Marketing. Home base of great content talents like @juntajoe, @MicheleLinn and many others. The people who’re running the Content Marketing World conference this September.
B2B Bloggers.com
The great B2B marketing blogger community founded by @JeremyVictor.
The {Grow} Blog
The fabulous blog (no really community) of the amazing @MarkWSchaefer, friend to all marketers and author of “The Tao of Twitter.”
B2B Chat on Twitter
Not the biggest chat on Twitter, or the oldest, or the fastest, but just possibly the bestest (if you’re a B2B marketer). With moderators @KseniaCoffman, @andrewspoeth, @B2Bento, and @cuferg.
LinkedIn B2B Marketing Groups
There are a lot of marketing groups on LinkedIn–and many are BIG. Find yourself a bunch and get involved. Try B2B Technology marketing, B2Bchat, Marketing Over Coffee, VPs – Sales & Marketing or Marketing Executives Group, for example.
eMarketer
One of the top sources of digital market research, both consumer and B2B.
BtoB Online
The online community of B2B magazine and a leading voice across many marketing specialties and disciplines.
Focus
The community where marketers (and others) ask and answer a lot of questions. A lot.
Chief Marketer
A multi-faceted media brand with many specialty offshoot from the people at Target Marketing.
The Social CMO
The great community blog of some of the leading CMOs and socially active thinkers, including @JeffAshcroft, @KentHuffman,@DebWeinstein, @AnneDGallaher, @AmyHowell, @b2bspecialist, @ericfletcher and @BillyMitchell1 .
KDPaine's Measurement Standard
The essential blog on all things measurement, but especially PR and social, from “the Queen of Measurement,” @kdpaine.
The CMO Council
The global CMO peer group started by Neale Donovan-May that publishes great research.
TechnologyMarketers.com
A budding new online community from the people at TechTarget.
