Services

Telling Your Story Effectively Using 3 Platforms:

Content Marketing + Traditional Media + Social Media

Our professional services are designed to help clients achieve their business objectives through marketing and communications. We help you to better articulate your positioning, successfully launch and promote new products and services, assert your vision and thought leadership and enhance the effectiveness of your marketing efforts.

Accelerating sales in today’s B2B tech markets increasingly means making it easier to buy. Our aim is to bring clarity, consistency and focus to your content, market outreach and marketing programs whether inbound or outbound. When it comes to high quality content, you want your target audiences asking for more — NOT dodging a fire hose of unwanted content. We know how to develop your story in ways that are compelling to your customers and those who influence them.

We Get Your Story Told.

At Parker there’s no such thing as a “cookie cutter” approach. All our services are designed and delivered on an on-going project basis. Each project or program is custom-tailored to meet your specific timing needs, marketing objectives and business goals. As a true extension of your team, we create our programs to complement your internal staff and resources. Our approach accommodates the full content lifecycle which, though it has many elements, can be summed up as “Listen, Create, Refine.”

Our range of services includes:

Strategic Marketing
— Market research and competitive analysis
— Company and product positioning and messaging
— Co-marketing partner programs
— Strategic communications consulting

Content Marketing
— Content Marketing audits and analysis
— Content Marketing planning and consulting
— Creative services and content integration
— Content strategy and information design
— Copywriting
— White papers and ebooks
— Customer caselets and testimonials
— Email newsletters
— Web development and consulting
— Infographics and presentations
— Video and podcast production
[ More ]

Public Relations
— Press announcements
— Editorial research
— Trade media and business press relations
— Industry analyst relations
— By-lined article writing and placement
— Executive thought leadership
— Webinars and events
— Awards and speaking opportunities
— Media training
— Broadcast media relations
[ More ]

Social Media
— Social Media analysis and planning
— Social content creation and integration
— Social Media outreach and coaching
— Social Media monitoring and measurement
— Blogger and influencer relations
— Blog development, editing and coaching
[ More ]